To duke
       is to...

  • ...Define your
    own limits

    Answer only to yourself. You make your own luck, your own rules and choose to live without fear or regret.

  • ...Have
    a fighting
    spirit

    When you mind, body or senses tell you to quit, the DUKE spirit pushes you to fight on. Strive for your own ideal, as there's no reward in following the crowd.

  • ...Never back down, never step back

    ...and to always live free. No waiting around for others, but grabbing life by the horns and getting stuff done yourself.

The dukes
  in action

Duke
Range

For 2017 the most menacing face on the street is about to get meaner.

Check the range